The Center for Health Workforce Development in Tennessee





Content Priorities

Respondents to a May 2003 THA survey of Tennessee health workforce strategists voted on their highest priorities for content to be included in The What, When, Where, Why & How Guide to Recruitment, Retention and Workforce Development.

Fifty strategists selected three topics under each category, ranking their choices 1 through 3. Results were tabulated, and the top three choices from each category (shown in boldface) were selected for the first online installments of the guide (some article names have been changed for clarity). All 44 topic choices are shown below.

Future articles will be added as time and resources allow. To join the Workforce Strategy Network (WSN) and ensure your voice is heard in the next content survey, contact Bill Jolley at 615-256-8240 or bjolley@tha.com.

Recruitment Topics

Effective Recruitment Advertising

Multi-Layered Recruitment Campaigns

Recruiting from Afar (Relocation Packages, Marketing Your Locale, Foreign-Trained Clinical Professionals, et al)

Recruiting Locally (Competing Within a Fixed Pool)

Recruiting from Within Your Own Ranks (Employee Career Ladders)

Employee Referral Programs

Positioning Your Hospital/Employer of Choice

Screening, Interviewing and Selection Practices

Target Marketing to Increase Workforce Diversity

New Grads – Getting Your Share

Beyond Warm Bodies: Recruiting Star Players

Values Alignment: Recruiting for Fit

Scholarships and Loans in the Recruitment Budget

Attracting Retired, Inactive or Non-Hospital-Based Professionals

Best Benefit Packages

Targeting Different Generations: Boomers, X, Y and Millennium Babies

The Role and Acquisition of Grants

Magnet and Best Workplace Designations

The Role of Clinical Quality and Staffing Ratios

Retention Topics

Organizational Culture and Development

The Management Factor – Supervisors to CEOs

Getting New Hires Off to the Right Start/Reducing First-Year Attrition

Benefits That Boost Retention

Boomers, Older Workers and Burnout

Rewards and Recognition

Team Spirit, Community, Interdisciplinary Relationships

Career and Professional Development

Beyond Bureaucracy: Building New Decisionmaking and Accountability Structures

Campaigns for Big Hairy Audacious Institutional Goals (the Baldrige Factor)

Employee Communication and Internal Marketing/Branding

Employee Satisfaction, Employee Loyalty, Employee Engagement and Motivation

Paradigm Shift: What You Need to Know About Today’s Management Science

Essential HR Metrics: Tracking to Reduce Turnover

Workforce Development (Building Supply)

Growing a Local Garden of Health Careerists

Starting with Middle Schoolers

Hospital-Based Summer Camps and High School Programs

HOSA: Our Best Resource for the Future (Health Occupations Students of America)

Growing Your Own Hard to Find Specialists from Current Employees

Tuition Reimbursement and Career Development Aid

Marketing Strategy for Long-Term Positioning as Employer and Provider of Choice

Competing With Other Industries for the Best and Brightest

Grant Funds: How to Get Them, How to Use Them

Increasing Diversity/Expanding the Pool

Are Your Rank and File Employees Your Best or Worst Health Career Recruiters?


© CHWDT • 500 Interstate Blvd. S. • Nashville, TN 37210 • 615.256.8240 • info@healthworkforce.org